Blog

Its Official Australians Love Their Smartphones 

When To Buy A New Smartphone

It is no secret that smartphones are now considered an essential part of our daily lives. In fact, Australians think they are so important that 94 per cent refuse to leave home without their device according to a survey carried out by Deloitte Access Economics and the Australian Mobile Telecommunications Association. The survey polled 1,000 Australians at the beginning of the year and the results were quite interesting. 

Some interesting results 

25 per cent of those polled were from New South Wales, 21 per cent were from Victoria and the remaining 54 per cent polled came from the rest of Australia. The survey took samples that were meant to be representative of population density and 90 per cent of those who did respond were mobile users. Two-thirds of those polled said their mobile devices were more helpful than a hinderance and only 13 per cent said they found mobile devices annoying. 48 per cent said their smartphones gave them freedom whilst 21 per cent said the complete opposite. 

Not everyone agrees 

32 per cent admitted their smartphones increased their stress levels, whilst 23 per cent it did the opposite. 36 per cent said their devices allowed them to stay connected to others whilst 40 per cent said their smartphones were a distraction. 60 per cent said their smartphone had replaced at least three other items, the most common of which were their phone book, home phone, camera and road directory. 

Maybe we rely too much 

Almost half said they check their device at least once every half hour. Whilst face-to-face communication was still the most common way people interact with one another every day, 82 per cent said they called family and friends at least once a week. 71 per cent said that their mobile phones made them feel safer when they were in dangerous situations and 53 per cent said they worried they were addicted or perhaps relied too much on their devices. 33 per cent said their mobile devices had had a good effect on their work-life balance, whilst 24 per cent said the opposite.